There's something so summery, footloose and fancy free about US brand Free People. Maybe it's the LA fleamarket feel to the Vintage Loves section (very covetable pieces like these vintage silk kimonos, piano shawls and floral maxi slip dresses), the pretty lace underwear or sweet loafers. Or maybe the mix of boho and bodycon dresses, ditzy denim and killer flares (how I want these!)
. Add to that, editorial featuring model of the moment Karlie Kloss (their new campaign girl), Brazilian beauty Aline Weber and Napa Valley superbabe Michele Ouellet (check out her blog for more Michele). If you're feeling it too, then the good news is that Free People (owned by Urban Outfitters and with more than 60 stores in the US) is launching online in the UK this October. Until then shipping costs to the UK have been reduced from $35 to $7.95 – nice, huh?
Update: Also love how Free People have started integrating your Instagram photos into the site...
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| Aline Weber for Free People |
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| Karlie Kloss for Free People |
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